HBO Max Launches in Europe – Expansion & Prime Video Deal...

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HBO Max Launches in Europe – Expansion & Prime Video Deal

Postado 2026-01-15 08:38:43

Today marks the launch of HBO Max in eight additional European countries, including Germany, Italy, and Austria. This expansion is part of a broader strategy to increase the service’s presence across the continent. Concurrently, HBO Max has announced a new partnership with Prime Video, building on their existing collaborations in France, Spain, Sweden, Belgium, and the Netherlands.

As Warner Bros. Discovery’s global streaming platform, HBO Max now operates in over 100 nations, with recent additions such as Switzerland, Luxembourg, Liechtenstein, Israel, and Greece. The rollout brings the service closer to full coverage across Europe, with the UK and Ireland scheduled to go live at the end of March.

In Germany, viewers will have multiple access points, including Prime Video, RTL+, and waipu.tv. Swiss audiences will benefit from availability via Sunrise and Swisscom, while Italian customers using Telecom Italia’s TIM platform will also gain access to HBO Max. These partnerships aim to maximize reach and provide diverse viewing options.

Subscribers in these regions will finally access a comprehensive library that combines HBO, Warner Bros. Pictures, Warner Bros. Television, DC Universe, and Max Originals—all in one location. Popular titles such as “The Pitt,” “It: Welcome to Derry,” “House of the Dragon,” “The Last of Us,” “The White Lotus,” and “Euphoria” are included, along with blockbuster films like “Superman,” “The Batman,” “Dune,” and the “Harry Potter” series. The timing of this expansion coincides with the upcoming Winter Olympics in Milan and Cortina, which will be streamed live on HBO Max from February 6 to 22.

Warner Bros. Discovery’s President of Global Streaming and Games, JB Perrette, expressed enthusiasm about the expansion, noting, “It is exciting to kick off the new year by entering some of the world’s largest markets, as we continue to bring HBO Max to new audiences.” He further highlighted that the service’s European rollout will be completed with the launch in the UK and Ireland later this March.

Since its debut in the United States in 2020, HBO Max has grown rapidly, extending into Latin America, Europe, and Asia. As of the third quarter of 2025, Warner Bros. Discovery reported a global streaming subscriber base of 128 million. Despite recent concerns stemming from Netflix’s acquisition of Warner Bros. Discovery, the streaming service remains committed to its European expansion plans.

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